This is really more of an intent engine because it structures many things in the form of questions. In fact, I would venture to say that you could actually go here and most businesses could get a year’s worth of content that they need to produce just around a couple themes in terms of answering questions that are very specific. This is a great way to kind of push them to help them tell you not only what their challenges are, but, more importantly, what problem you are actually solving for them. If you’re in one of those businesses that gets reviews, you’re going to find that quite often people will be very honest and open about the exact experience they had and the value that they got from that.
I do think that it’s hard to misinterpret what somebody is looking for, what their intent is, what they’re trying to solve when they actually put in a question. These are things that people are actually typing into search engines. You want to ask them, “What good service looks like to them, or tell me a story about a time when we provided good service.” That’s when you’ll start hearing things like, “You show up on time and you clean up the job site.” That doesn’t sound like something that would be a great marketing message, but clearly, it is. You might think in terms of looking at your competitors. If you find negative reviews, what are people putting in the negative reviews?
The joy he felt when he actually understood the problem he was looking at was amazing. Photomath is a proud winner of 4YFN competition in Barcelona, the world's largest startup competition on mobile technologies and business models.
He now doesn't feel hopeless and has a sense of accomplishment. Photomath also received a Netexplo Forum Award for its work in educational technology.
I have a friend that owns an SEO firm and he basically says, “All you need to know about SEO is that we make the phone ring.” SEO’s sort of complicated for a lot of people. What he’s done is taken a positioning that really is about their problem.
They want the phone to ring, so that’s all you need to know about SEO.
We as business owners and marketers are so in tune with this idea of promoting what we do and talking about our solutions, but until a prospect or a client understands that we understand their problems that they’re trying to solve, I don’t think we can make any kind of connection to the solutions.
I often think that the person that wins is the person that understands and articulates the .
Frankly, when I started Duct Tape Marketing, I really created this systematic approach to marketing to solve my problem, to solve my frustration. Note the highlights in each review state about the same thing. I really determined that the best way for me to run a profitable business was to basically walk into somebody and say, “Here’s what I’m going to do. It’s actually very difficult to buy marketing services, so the idea that somebody was going to talk about marketing in this comprehensive way, strategy-first, and install a marketing system, that became a way to address what is today still, a very core problem that small business owners try to tackle.
If you can tap into solving a problem and using that as your total positioning, I quite frankly find that to be even more important than this idea of niching your business down to a certain market.