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A Page Optimization Checklist: Ever wondered why that beggar on the street keeps a few coins in his hat at all times?People are more likely to Like something which has been Liked before.
Getting "in with" a solid list of your industry's leaders means brand awareness, content engagement, legitimacy and trust. If Seth Godin saw this article and Tweeted it to his 572,000 Twitter Followers what could we expect? This can be size of network, but it can also be how passionate that network is about the subject. Are they receptive to communication or closed off and, despite their network, anti-social? Analyze and filter them by reach, authority, influence and engagement.
This score can also be increased based on the influencer's expertise or the esteem they're held in by the industry. Follow directly within the platform and add to Twitter lists.
Time: How much time can you devote to a social network each week?
Plan for around an hour per day per social network - and more in the growth stages.
People won't respond well if your brand is super faceless, but nor will some markets respond if you're overly casual.
Identify three characteristics you want your brand voice to embody.
Referral promotions work through incentivized sharing. Entrants share the contest with their friends, colleagues and family.
Whoever gets the most people in their network to enter the contest wins the final prize, and everybody else gets a discount code incentive for entering.
Fans or social media network users submit a photo and then share your contest with their friends, family and colleagues, asking them to vote (voters usually have to enter lead information, as well, by the way).
This massively increases the spread of your promotion.