Next, outline the competitive landscape of your industry, and the advantage that your particular business possesses.
Your marketing strategy should hinge on the three primary ways that you plan on reaching your target market.
This business plan would open with an executive summary.
As such, an executive summary quickly becomes the most important element of any business plan.
An executive summary is a document that efficiently summarizes a larger business plan while communicating key findings and takeaways from research, as well as proposed courses of action.
For example, if a company performs a competitor analysis prior to deciding whether or not to move in different strategic direction, a business plan would be put together to articulate findings and suggest next steps.Your executive summary should be thorough, but it should not reveal everything.Your audience should be encouraged by the summary to read the remainder of your report if they want the full story.Your executive summary should highlight the best features of your business plan.For example, if you’ve identified a primary advantage that your plan proposes you should be leveraging, your executive summary should include this advantage.A tightly informative introduction, body, and conclusion should allow someone with no prior knowledge of your business or industry to read your executive summary and understand the key findings from your research, and the primary elements of your business plan.Your executive summary should be directly aligned with the rest of your larger business plan.This ensures that you can build out a summary that represents the remainder of the plan as accurately as possible.While an executive summary should be informative in nature, it should also capture the audience's attention immediately so that they are motivated to read the remainder of the document.Leave the discussion of risks, obstacles, and challenges for the body section of your plan.Try to use a positive tone and language in your summary.