Ask yourself what you will do that is unique compared to any of your past or future colleagues.
How you will uniquely fit into the department; what is your niche?
part anyone reads if the Search Committee doesn’t like what they see in your cover letter.
Therefore, the primary purpose of a Faculty cover letter is to capture attention and generate interest among members of the specific department for which you are applying.
Carefully consider research centers, core facilities, affiliated institutes or medical centers at the university.
In many cases, campus- or state-wide research initiatives may complement your research program.
Beyond reiterating your past accomplishments, you must also show you are prepared to handle the future challenges of being a Principal Investigator.
By far, the most difficult paragraph to write in the Faculty cover letter focuses on the Motivation & Impact of your future research program.
Finally, take advantage of any experiences you’ve had outside of academia.
Have you previously worked in industry or consulted?