Pepsi Syringe Case Study Analysis

Pepsi Syringe Case Study Analysis-40
It outlawed the opposition party, and arrested its leaders including SKU Sky.

Many toner us companies williwaw Its operations Trot Burma since heir image was getting deteriorated for supporting the military rule.

Pepsi Co was also continuously getting opposed from its home country US and was getting constant pressure from its stakeholders to stop its business activities in Burma.

The company sells up to 30 million cans of soft drinks a day. Kessler said on "Nightline" that he concurred with the company's decision, adding, "Calm is what is in order in this case."Including the cases reported yesterday, accounts of compromised cans have come from California, Iowa, Louisiana, Ohio, Washington State and Wyoming, in addition to a second report in Missouri. was monitoring the cases and would get involved only if it appeared that a crime had been committed, if a consumer had been injured or if the pattern of incidents suggested a scheme of extortion or ransom.

In Los Angeles, the police said a woman's claim that she found a needle in a can of Diet Coke was a hoax. Dennis, a spokesman for the Justice Department in Washington, said the F. In Glen Ellyn, police said that a 31-year-old woman bought a can of Caffeine Free Diet Pepsi yesterday morning from a vending machine at the Chevrolet dealership where she works.

In Rock Springs, a woman told the police that she had a similar experience after buying a 12-pack of Pepsi. And in New Orleans, Darlene Shook, a spokeswoman for F. A., said yesterday that the agency was investigating all three cases there.

Therefore, one could state that Pepsi Co's crisis communication was effective because it addressed causes and effects at the same time. consumers' fear to buy Diet Pepsi), the real causes wouldn't have been detected and the reports would have continued to appear.All the reports involve Pepsi products, but similarities seem to end there. A., which is conducting inquiries into the Pepsi reports through its local offices, investigated nearly 500 complaints of tainted Girl Scout cookies, substantiating none. Kessler noted that Federal law provided penalties of five years in prison and a 0,000 fine for anyone convicted of falsley reporting tampering. After sipping, she said she heard something inside the can, poured it out, and discovered a syringe, Lieut. In Mustang, Okla., a customer at a Circle K convenience store reported finding a syringe in a can of Diet Crystal Pepsi, and in Melvindale, Mich., a man told the police he had found a syringe inside a Diet Pepsi can bought from a vending machine.Consumers have said they found objects in regular Pepsi, Diet Pepsi and Caffeine Free Diet Pepsi, in a single can, a six-pack, and, in at least one case, a 12-pack. Giangola said company officials had discerned "no pattern" in the incidents. officials have confirmed any claims that the objects were inside sealed cans, as alleged, left open the possibility that some reports could be untruthful. In Branson, Mo., a growing resort town, the police reported that a 21-year-old man said he had bought a six-pack of Pepsi in a grocery store, returned to his car, poured the contents of one can into a cup and watched a three-quarter inch needle come out. has left the investigation of each incident with the F. Five other incidents were reported on Monday -- in Monticello, Iowa; Rock Springs, Wyo.; St.Maltreatment of attendants, illness and even death was a standard practice Harsh working conditions to ordinary Burmese which included women and children Forced resettlement of civilians Detention of 400 r more political prisoners including 40 parliamentarians elected in 1990.Restricted basic rights to free speech, association and assembly.Questions 1) In your Judgment did Pepsi Co have a moral obligation to divest itself of all its Burmese assets? Which approach to ethics – utilitarian, rights, justice, caring or virtue- is more appropriate for analyzing the case events in this case? By doing business in Burma they were actually supporting the military rule to strengthen their dominance through taxes and other means. Their brand image was getting deteriorated which was not acceptable for a big company like Pepsi Co. Though they were making profits in Burma, they were losing their share and support from the stakeholders.Answer: In our Judgment, Pepsi Co did not have a moral obligation to divest itself of all its Burmese assets. They was losing the support and trust of their stakeholders due to their business operations in Burma. As a result they were supporting more illegal practices in Burma which was ruining the country. Pepsi Co being involved in counter trade was promoting forced labor throughout the agriculture sector. Being morally right in their conduct they could not do their business at the sacrifice of human rights and getting opposition from their stake holders.. They could not overlook their responsibility towards their stakeholders.In 1990, COLORS proposed a new government and allowed free elections with the confidence that It would win, but 80% of the seats were won by the villain opposition party led by SKU Sky.But it refused to turn over the power to the civilian government.Pepsi Co responded favorably to the invitations of COLORS and other companies from US also started doing business in Burma.In 1991, Pepsi Co decided to enter a joint venture with Manner Golden Star Co, a Burmese owned company by Burmese businessmen named Then Tuna.


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