Marketing Assignments

Marketing Assignments-65
The marketing functions are separate entities in business organization but every department and function in an organization I linked together for increasing the profitability of the company.The main function of marketing is to increase the profitability by increasing the sales of the company, thus it can be achieved with the participation of all the departments of the organization simultaneously.This report focuses over the marketing essentials in business organizations which belong to modern era of globalisation.

The marketing functions are separate entities in business organization but every department and function in an organization I linked together for increasing the profitability of the company.The main function of marketing is to increase the profitability by increasing the sales of the company, thus it can be achieved with the participation of all the departments of the organization simultaneously.This report focuses over the marketing essentials in business organizations which belong to modern era of globalisation.

Human resource policies are generated according to the market trends, sales and target consumers.

Thus, all the functional units of the company correlate with each other to bring a successful marketing plan among the organization (Lewis, 2013).

Secondly, it compares the ways of application of marketing mix in the company to achieve organizational goals and objectives.

Also, this assignment develops and evaluates the basic marketing plan for Coconut Bliss (Howell, 2015).

Marketing is the crucial tool in the modern business organizations; it involves understanding of marketplace, demands of consumers, building profitable relations, customer driven market strategy and provide quality among the customers.

The business organizations have realised the importance of customer relationships and they are trying to get an innovative approach towards marketing strategy in business.The marketing concept depicts that the brand value of the organization needs to be enhanced in order to connect with the target consumers.If the brand value is enhanced, consumers will automatically choose the brand over other competition in the market.If a business organization needs to plan and implement a marketing plan, then they require support of financial department of the company, human resource department, sales department and production department.Further, if the marketing team of Coconut bliss wants to offer a discount offer on the bulk purchase of the product such as buy 2 get 1 free scheme, then the marketing team needs to communicate with finance and production department of the organization initially.The awareness regarding marketing essentials is too high in the current market scenario around the world.This assignment is based over a mini case study which depicts a business organization named Coconut Bliss, which is situated at Eugene, Ore.Marketing concept: The marketing concept explains the requirement of focus over the target consumers for the delivery of their products and service.Moreover in order to face the competitive market, business organization needs to deliver better value of products and services.The interrelationship between marketing functions and other organizational functions can be explained as, the marketing functions are part of a business organization and thus other departments and functional units are connected with each other.This can be explained as marketing functions are needed to back up by the other operational departments of the company as well to perform effectively.

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