She has a Bachelor of Arts in psychology from the University of Wisconsin and a Master of Arts in organizational management from the University of Phoenix.
Your business development strategy can be key to the success or failure of your firm.
For more information, check out the SWOT analysis section in the how to write a business plan chapter of our guide to starting a business.
Your business development plan is the cornerstone of your growth strategy. Study your target market, your competitors, and your previous progress.
Goals are high level and indicate what the business development plan is designed to accomplish in a broad, general sense.
How To Write A Business Development Plan
Objectives are more specific and include clear, measurable outcomes and timelines.Generally, a small group will brainstorm each elements of the SWOT analysis, capture the items they come up with and prioritize the items so that they end up with three to five main items in each category.The results of the SWOT analysis serve as an important input to the establishment of goals, objectives, strategies and tactics.In this post, we’ll explore how to create a strategy and associated plan that can propel an individual, a practice or an entire firm to new levels of growth and profitability.Business development (BD) is the process that is used to identify, nurture and acquire new clients and business opportunities to drive growth and profitability.SWOT stands for strengths, weaknesses, opportunities and threats.It is the process that businesses use to review all of the information gathered during the situation analysis to determine how that information impacts the business in positive and negative ways.The plan provides guidance for all members of the organization.A situation analysis is the process of gathering internal and external information to help in creating a business development plan.Doing a good job of gathering specific, factual information about the business environment is important to help frame the discussion that will eventually lead to the development of goals, objectives, strategies and tactics.Based on all of the information gathered during the situation analysis, a SWOT analysis is generally done.