” Prototype your idea: launch it, test it and tweak it ‘live’ in the marketplace.
If you have a web-based business, it’s possible to monitor it, get feedback and then adapt your offering in a short space of time – maybe even overnight.“In researching my e-book, I spoke to entrepreneurs and CEOs, and many confessed that ‘planning is actually guessing.’ They shared the belief that success is about trying out ideas in the market, not building theoretical models,” Ian recalls.
He recommends the ‘unplanning’ method as a way to take your business idea to market quickly and effectively.“It’s a mindset that encourages entrepreneurs to launch and test their ideas in the market, rather than getting stuck in over-analysis, planning and forecasting,” says Ian. Business Planning.”Unplanning doesn’t mean getting rid of goals and objectives, but recognizing that things change, and fast.
As technology develops, opportunities and challenges pop up from many sources both online and offline.
But when it comes to greeting card marketing, your recipient is a customer or a business partner.
Sometimes, companies tapping into a greeting card marketing campaign during religious and national holidays end up writing unintentionally offensive messages.In a business context however, there are some tweaks that you should consider.It may be economical to print the same message on all of your greeting cards.The thing with store-bought greeting cards is that they are “store-bought.” There’s not much effort given to buying this from a stationery shop. Include graphics that are both appropriate for the theme of your greeting card and reflect your company culture well.This generally means you don’t care enough to invest time and effort into customizing your own. This is where the greeting card shines through more than any other form of marketing—being personal.“Your instinct has been developed and formed from real experience in business.Sometimes careful analysis is helpful, but often you’re just trying to justify what your instinct is already telling you. ”If you’re struggling with how to progress your business idea or paralysed by spreadsheets, business plans and projections, maybe it’s time to give unplanning a try.Your business greeting cards need to be personal enough to show appreciation but it should be generic enough so it doesn’t offend anyone.Avoid designing cards that are religious in nature.By Carolyn Edlund Although there is no “big secret” to creating a successful greeting card line, there are some basics that are always necessary – compelling images and great writing.A catchy image will grab the attention of the shopper, and the right message will sell the card.