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According to Jean Kilbourne and her , the main difference between men’s and women’s advertising is that “They’d be doing the same things to men they’ve always done to women”.
It should be stated that the main idea Jean Kilbourne wants to deliver to the audience is that there are several ads where men are also desired to be made dependant on the public opinion, however, these cases are single and they have nothing in common to the situation with the female advertising where women have been told for many years about their failure to be unique and ideal.
Looking at the modern advertising no matter where it is put, it is possible to see the message devoted to women which is carried, women are never judged for their achievements, they will always be considered from the point of view of their beauty and if this beauty does not correspond to the norm a woman will never be desired.
Watching modern advertisements, it is possible to notice that women are presented in ads as ideal objects for admiration.Ideal construction, thing body, straight legs, big breast, and perfectly clean face are the main characteristics of women which are to be.If to watch advertising, all women have to be ideal, but it is impossible.Men’s Men and Women’s Women -Steve Craig Medha Aravind Essay 2 3 Professor Zeuguin Large advertising agencies have evolved pseudo-scientific methods through experience, research and intuition that yield a demographic profile of the target audience, who are the most important predictors of purchasing behavior.Advertisers carefully craft their ads to appeal to male and female consumers, respectively.However, no matter how often a woman buys the items and how many have already been bought, it is impossible to achieve the result shown in ads.Advertising tries to carry the feeling of guilt to women who fail to correspond to ideal. The main idea of advertising is to make women dependant from the thought that they failed to act correctly.Such thoughts make them dependant on public opinion, men’s point of view and many other issues.The dependency is seen in the way how the things are advertised.Women presented in advertising are perfect, but they are unreal.Nevertheless, each piece of advertising carries a message that it is possible to achieve the desired results if a particular item is bough.