In its essence, the underlying cause of stereotypes’ adoption is a non-developed cognitive component (Myers, 2012; Inzlicht & Schmader, 2011).
In particular, explaining the actions of others, an individual often makes a fundamental attribution error: being inclined to attribute the behavior of people to their internal dispositions, one does not consider important situational forces (Feenstra, 2013).
Moreover, the fact that we perceive our groups as different in the better way from the others contributes to the situation where we also tend to see ourselves in a more attractive light (Myers, 2012; Feenstra, 2013).
On this basis, stereotypes successfully fix in the public mind, and conformism here plays an important role.
The regulation of individuals’ social behavior is carried out through the system of individual attitudes.
The forms of attitudes, stable and closed from the influence of new experience, are presented by stereotypes and prejudices.According to Inzlicht and Schmader (2011), the specificity of this approach lies in the unconscious division of people into “us” and “them” with ingroup experiences perceived as idealized and endowed with pculiarities in a positive way (autostereotype), while outgroups are endowed with negative assessments (heterostereotype).As a result, stereotypes form a simplified and highly superficial understanding of the social reality phenomena.Thus, while prejudice is a negative attitude, discrimination is a negative behavior.In general, basing on Myers (2012) and Inzlicht and Schmader (2011) studies, negative assessments as a measure of prejudice may be linked to the emotional associations, need to justify one’s discriminatory behavior or stable negative beliefs, i.e. Prejudices and stereotypes have several sources as they perform several functions.In such cases, stereotypes and prejudice are able to fully deprive of objectivity and distort the interpretation and memories of people and environment.The modern view of prejudice arising due to the recent studies leads us to an idea of how stereotypical thinking becomes a byproduct of information processing – a method individuals apply to simplify the perception of the world.Generally, it is believed that the psychological and social health of a person is based on awareness of both one’s own individuality and uniqueness and group identity, as well as one’s belonging to all humanity.The notion and action of stereotypes refers to the categories people use to understand their world.In its turn, the concept of prejudice includes irrational components of social and individual consciousness, based on the inaccurate, distorted, stereotypized knowledge that was accepted uncritically, with the negative emotional manifestations becoming intense (Myers, 2012; Feenstra, 2013).A person with a prejudice may not like those who are different and discriminate against them by one’s actions.