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Investors are very clear on what they're most interested in, and it is not in your best interests to create a plan that deviates from that format and is hard to navigate.Follow the basic structure and include the following elements: The cover letter is the traditional short explanation of why you are contacting the recipient.
Over time, however, the quality of your pitch is likely to lose its edge.
Your business plan, however, will continue to make strong impressions, provided you create a killer plan. Consider the context in which your business plan will be read; it doesn't make sense to change a lot in the basic format.
Type your business name approximately 2 1/2 inches down from the top of a blank document.
Use a large, easy to read font that looks professional and corresponds to the font that you used for the rest of the document.
Other information, such as your business phone and website should be included underneath the address, single-spaced.
This information should be the smallest on the page, perhaps a 12-point font. Specializing in technology, crafts and business practices, her articles appear on e How and Answerbag.Times New Roman or Arial are good business fonts to use. Return down to the direct center of your document, type the name "Business Plan" in a large, bolded font.This title should be typed in the largest font size that will be on the page, as it is the focal point for the document. Approximately 2 1/2 inches from the bottom of the page, enter the street address on one line, then enter the city, state and postal code directly underneath it.Although the written business plan of a start-up venture must be tailored to the particular business and industry, the essential items in a written business plan include the following: Cover Page The cover page should include the following: Table of Contents and Table of Appendices The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan. Executive Summary The executive summary is the first part of the business plan to be read by potential lenders and investors. Your marketing plan should cover every aspect of marketing for your business, including: Moreover, you need to use proper tools to complement your marketing strategies.Email validation tools like Zero Bounce and marketing automation tools like Pardot are some common services that every business should use.Every business plan makes some well-informed assumptions, for instance, about: Of the assumptions you include in your plan, mention the ones that might not be obvious. First, it demonstrates to your investors that your numbers are research-based and not mere guesses.Second, if any of the assumptions don't pan out as expected, you have the plan to go back to in order to explain deficits in performance.Too many entrepreneurs assume they can throw in advanced financial analyses and extrapolations and get investors onboard.Remember, the deeper you delve into financial analyses before getting your business off the ground, the more skeptical your investors are likely to be.