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It can also help you make future decisions and measure your results. What products and services will you provide to meet those needs?

This is a quick snapshot that captures the essence of your business. Figure out what sets you apart from – and makes you better than – other companies in your industry.

Your company description is where you list the reasons to believe in your business’ success.

Call out specific advantages such as a prime location, expert staff, better system, superior products and services or any other tangible benefit that can differentiate you from your competition. Then focus on your competitors and provide an objective summary of each.

There are 3 major forecasts your plan should contain, and you should make sure that each lines up with the funding request, should you choose to include one: As a rule of thumb, keep certain things on hand that aren’t included in your business plan such as credit history, resume, letter of reference or any other relevant information that lenders might request.

After putting a plan down on paper, run it past your banker or other trusted advisor.

Estimate and defend revenues from deposits, loans and other services.

Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.

Focus on these 4 areas in your marketing plan: If your small business is self-funded, keep in mind that it’s very important to keep a detailed financial plan, even if you’re not required to validate it with your investors.

This is one of the most critical elements of any business plan.


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